However, increasing international trade agreements are also a threat to Microsoft. Through this external factor, the company benefits from easier business deals in overseas markets. Moreover, increasing international trade agreements develop a remote or macro-environment that supports an increase in Microsoft’s global sales. In the PESTLE analysis context, this external factor is significant, considering large-scale purchases involving governmental organizations. On the other hand, the increasing governmental support for automation presents opportunities for Microsoft to increase its computer technology and consumer electronics sales via governmental clients. For example, the company can improve its sales and marketing investments in Europe to achieve a corresponding increase in revenues. The political stability of most markets worldwide creates opportunities for Microsoft to increase its investments and corresponding performance.
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